Mobile App and Website Analytics (Google Analytics, Facebook Analytics, Pixel, SDK, etc.)
City Hive is working on creating a two tier analytics platform that will seamlessly integrate your website and mobile app analytics into the Merchant Dashboard without you or your staff having to set up anything on your end.
We don't support analytic properties from third parties or other agencies within our platform. This is so that we can maintain the integrity of the data collection and keep improving the platform.
Google Analytics
What is it?
From Google - "Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications." Our team will create a Google Analytics account for your store and share access with you and your team.
What does it do?
Once installed, you can track your store's digital traffic, conversions, and ROI from any paid advertisements.
- Traffic - Learn more about your audience and where they are coming from and how they interact on your website and mobile app
- Conversions - See purchases, add to carts, newsletter signups, and more on a summary or individual level
- ROI - If you use Google Ads or another paid ad source, you can track the campaigns using Google Analytics
How does it work?
Once we create an account for your store, we will add your Google Analytic tracking property to your website and mobile app. We will set up the industry standard events to track for your mobile app and website. You'll then receive access to the account via email and begin to see results immediately.
Coming Soon - In the next app version update #167, your Google Analytics tracking will now include app data
Facebook Analytics
What is it?
Facebook offers several different products that we support for installation on your mobile app and website. Currently supported are Facebook Pixel on both your website and mobile app, Facebook SDK for your mobile app, and finally Facebook Analytics which aggregates all facebook tracking data. Our team can create a pixel under our account for your store and share access with you and your team or set up your store's mobile app to include the SDK linked to your Facebook page.
What does it do?
Once installed, you can track your store's digital traffic, conversions, and ROI from any paid advertisements.
- Traffic - Learn more about your audience and where they are coming from and how they interact on your website and mobile app
- Conversions - See purchases, add to carts, newsletter signups, and more on a summary or individual level
- ROI - If you use Facebook Ads, you can track the campaigns using Facebook Analytics
How does it work?
Facebook Pixel - We will create a pixel tracking code under our account and then add it to your website and mobile app. We will set up the industry standard events to track for your mobile app and website. You'll then need to add us as a Facebook Business Partner so that we can share access receive access and begin to see results immediately.
Click here to see how to add us as a Facebook Business Partner.
Facebook SDK - With the SDK, you can track mobile app installs and run paid campaigns that incentivize your potential customers to download your mobile app. This requires a new app update on our end.
Coming Soon - In the next app version update #167, your Facebook Pixel tracking will now include app data
What's next?
Related Articles
Google My Business Account
A Google My Business account lets your store information show up in search results when people are looking for you online. This allows you to improve your local SEO and your store will show up frequently driving more traffic to your website. ...Personalize your Mobile App and Website Tiles
To customize the look and feel of your app and website, you can edit each category tile image via the dashboard. ➡️ Head to the Categories Page of your App or Website's Studio 1. Hover over and click the image you wish to change 2. Click Remove ...Enroll in the Apple Developer Program to Launch Your Mobile App
The following steps are only a requirement for getting your app into Apple’s App Store. No further actions need to be taken to get your Android App available in the Google Play Store. We will submit both once we get access to your Apple developer ...Embed Untappd / Taphunter menu on website
If you're using Untappd and/or Taphunter to show customers what's currently on tap at your store for crowlers and growlers, we can easily embed this onto your website as well. Here's how: Untappd 1. Log into your Untappd account 2. On the left menu ...Promote Your Site with Google Ads
Help your current and prospective customers find your store by advertising online with Google Ads. Use an Existing Google Ads Account 1. Go to the Ads tab on the dashboard 2. Connect to your Google Ads account by clicking the yellow button 3. Select ...